Rodeo Realty adds 40 agents in summer hiring push

Rodeo Realty brought on 40 new realtors since early June, with hires spread across its Southern California offices from Beverly Hills to Northridge. The move signals continued agent demand for brokerage support, training and marketing help in a tougher housing market.

Why it matters: - Rodeo Realty's summer hiring run shows an independent brokerage still pulling agents away from larger rivals. - The additions reinforce where agents are placing value in a slower market: mentorship, marketing support and hands-on leadership. - The hiring surge spans nearly the full footprint of the company, not just one flagship office.

What happened: - Rodeo Realty added 40 new agents since early June. - The brokerage is based in Beverly Hills and was founded by Syd Leibovitch. - New agents joined offices in Beverly Hills, Brentwood, Westlake Village and Northridge, among other locations. - Many of the new hires came from other brokerages.

The details: - Beverly Hills and Sherman Oaks led the way with eight new agents each. - Encino added seven agents. - Westlake added six agents. - Studio City added four agents. - Woodland Hills added three agents. - Northridge, Pacific Palisades and Brentwood also added agents. - New Beverly Hills agents include Sheila Simmons, Amanpreet Singh, Nikky Lewis, Kenneth Herbs, Jessica Thornton, Garrett Wasielewski, Michael Goltche and Shirah Namvar. - New Sherman Oaks agents include Priscilla Petty, Starlet Castle, D'Kota Brodie, Rona Sarkis, Praewa Opun, Alexandra Hryshyn, Alina Chelaru and Cindy Sandoval. - New Encino agents include Hannah Miller, Filip Galstian, Meitar Kfir, Marlon Enriquez, Liad Edri, Meredith Raney and Ricky Flowers. - New Westlake agents include Natascha Gurich, Georgetta Foreman, Alexandra Romero, Anisha Fernando, Angela Farrell Fisher and Anahita Lanuza. - New Studio City agents include Dustin Louie, Ryan Brophy, Edward Arnez and Neal Adler. - New Woodland Hills agents include Anna Zolotareva, Jordan Gudger and Christina Wright. - New Northridge agents include Hakob Elbakyan and Bonnie Pobjoy. - Kristin Groves joined in Pacific Palisades. - Jilynn Valentine joined in Brentwood. - Rodeo Realty says agents get access to training and coaching, including Leibovitch's sessions on top-producing strategies. - The brokerage also provides in-house marketing and video content support. - Rodeo Realty describes its culture as collaborative rather than competitive. - More information is available at the company's website and on Instagram.

Between the lines: - The timing matters because the real estate industry is dealing with shifting rates, cautious buyers and changes to agent compensation. - Rodeo Realty is using that pressure as a recruiting advantage. - The quote from a Rodeo Realty representative suggests the brokerage is leaning on reputation, service and responsiveness to win agents. - The summer count of 40 agents is a strong sign of momentum for an independent firm in a crowded Southern California market.

What's next: - Rodeo Realty is likely to keep using training, marketing support and leadership access as recruiting tools. - The new hires should deepen the brokerage's coverage across Los Angeles and Ventura counties. - The company will likely continue positioning itself as a destination for experienced agents seeking a different platform.

The bottom line: - Rodeo Realty is growing fast this summer, and the hires show that agent recruitment is still being driven by support, culture and visibility rather than brand size alone.